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Is it Rewarding?

Is it Rewarding?

As head marketer for Gwendy’s Goodies, LLC (my sisters bakery in Ayden NC) we started researching the idea of a rewards program for her bakery. Her POS system is a Clover which is prolific in the small business arena and offers several card based reward systems that integrates easily with it. The swipe cards are… Continue Reading

Facebook Lessons from Retail Marketing for the Industrial Space

Facebook Lessons from Retail Marketing for the Industrial Space

For twenty years (yikes really 20?) I have developed my expertise around all aspects of marketing for the manufacturing space.  I started with directory advertising and moved to digital advertising as it started to evolve.  What I love most about digital marketing is how it levels the playing field for small businesses.  Create a well-built… Continue Reading

Howdy Strangers!

Howdy Strangers!

Howdy Strangers . . . Good intentions often go astray, I’m not telling you anything you don’t know.  So I launched my website to build my personal brand, and I started off really well and then, well … life happens. So here we go,  unofficially re-launching www.kathyhokunson.com. Let’s restart the conversation on marketing, what we… Continue Reading

Content Marketing for the Industrial Space

Content Marketing for the Industrial Space

For the last 18 months I had the privilege of working with ThomasNet’s Results Powered Marketing team. Together we established an effective agency offering that partners with manufacturing and industrial companies on their business growth goals. What is most powerful about a strong content marketing strategy is that you can actually align your marketing efforts… Continue Reading

Content Marketing – Do you REALLY know your clients and prospects?

Content Marketing – Do you REALLY know your clients and prospects?

As I meet with clients across the country and we discuss marketing and sales growth strategies, I find that many truly don’t understand “who” their clients and prospects are. Don’t get me wrong, they absolutely understand what their target industries and who their key influencers are, but they really don’t “know” them. They don’t understand… Continue Reading

KATHY HOKUNSON

Kathy has two decades of successful experience in sales, account development, client retention and marketing.  As a successful member of the ThomasNet team, Kathy brings her extensive experience in the digital marketing arena to the Western Pennsylvania market.

In addition to to her proven track record in sales, Kathy also has extensive experience in speaking and presenting. Her content focuses on the business uses of the web, including social media. 

Meet Kathy...