For the last 18 months I had the privilege of working with ThomasNet’s Results Powered Marketing team. Together we established an effective agency offering that partners with manufacturing and industrial companies on their business growth goals.
What is most powerful about a strong content marketing strategy is that you can actually align your marketing efforts with your growth goals. When managed effectively, you can see the impact of marketing on your bottom line. The difficulty for many of our clients is having the time or resources to implement and manage a strategy of this magnitude. That’s is where RPM comes in, ThomasNet provides the strategy and resources to get it done. When’s the last time you worked with someone who was willing to partner with you on growth?
Starting a content marketing strategy can be overwhelming and knowing where to start and how to start is crucial to the success of an effective content marketing strategy. You can spend valuable time creating content but with out a plan and goal, it may not prove to be an effective use of your time.
The following video is an overview of what an effective content strategy looks like and what the key components are that drive it.